AI Insights · Timothy · April 2025
Top Drawing & Coloring Apps on iOS in Brazil: Q1 2025 Performance
Explore the performance trends of the top drawing and coloring apps on iOS in Brazil during Q1 2025, highlighting downloads, revenue, and active users.
In the first quarter of 2025, the performance of the top drawing and coloring apps on iOS in Brazil showcased varied trends in downloads, revenue, and active users.
Color by Number：Coloring Games from Wildlife Studios saw a steady revenue stream, peaking at around $4.8K in mid-January. The app's weekly downloads started high at 7.1K but declined to 3.2K by the end of March. However, active users grew significantly from 27.1K to 41.9K during the same period.
Color Pop AI - Coloring Book by MWM experienced a consistent revenue increase, reaching $4.6K by the end of the quarter. Downloads surged from 8.7K to a peak of 12.3K in mid-March. Despite fluctuations, active users remained stable, ending at 8K.
Coloring Games for Kids 2-6!, published by IDZ Digital Private Limited, showed a gradual decline in revenue, starting at $1.8K and dipping to $1.2K. Downloads followed a similar trend, reducing from 3.3K to 1.4K, while active users decreased slightly from 18K to 14.9K.
Colorfy: Coloring Book Games also from Wildlife Studios, had its revenue grow from $1.1K to $1.3K by quarter's end. Downloads peaked at 3.3K in mid-March, and active users fluctuated, stabilizing at 4.3K.
Lastly, Adult Coloring Book - Pigment from Pixite Inc. saw an increase in revenue, reaching $1.6K at the end of March. Downloads rose from 1.7K to 4.6K, and active users increased from 1.3K to 3.1K.
These insights, derived from Sensor Tower data, offer a snapshot of the dynamic app market in Brazil. For more detailed analysis, visit Sensor Tower's platform.
